Too much data. Too little action.
We change that.
PriOptimal is the AI-powered commercial operating system that captures your data, structures it, and turns it into decisions your team — and your agents — can execute.
Built for brands selling everywhere at once
Three forces. One window.
Pricing is riskier than ever. But easier than ever to get right.
70–80%
Quick-commerce CAGR in India
The channel mix is exploding faster than any team can reconcile by hand.
800+
Funded D2C brands that have outgrown Excel
And the monthly reconciliation that comes with it.
90%
Drop in AI inference cost since 2022
What was uneconomical to automate two years ago is now table stakes.
Set up once.
The brain runs continuously.
01
Bring your data in. No integration project.
Upload the reports you already receive from every platform — Amazon, Shopify, the quick-commerce portals, your 3PL. PriOptimal parses CSV, XLSX, and PDF, reconciles the formats, and has you live in under 60 minutes. Direct API connections are on the roadmap; you don't wait for them to start.
02
PriOptimal builds your Company Brain.
For every SKU, on every channel, it computes a real contribution-margin P&L — MRP, COGS, commissions, fulfilment, ad spend, returns, down to CM1. Then it enriches that with competitor pricing, availability, and search rank, scraped in the background. One live model of your business.
03
Close the loop.
Every morning, a briefing tells you what moved, why, and what to do. Ask questions in plain English. Simulate a price or discount before you publish it. Approve an action and PriOptimal executes — it drafts the email to the right contact and logs the decision to your tracker.
One brain. Four layers.
All working as one.
Integrated by design, not retrofitted. Each layer makes the next one possible.
The data layer — capture everything
First-party uploads and background scrapers across all nine platforms, ingested into one structured layer with full history. No gaps, no dropped observations, no "which export was this?"
Bronze → Silver → Gold pipeline · complete commercial history
The margin & repricing engine — the number is the number
A deterministic, fully auditable CM1 P&L for every product on every channel: same inputs, same output, every time. Run a repricing simulation — change an input cost, pack size, or discount depth and see the P&L impact and break-even volume before you commit a single price.
MRP → commission → fulfilment → ad spend → CM1 · scenario simulation with floor-price enforcement
Competitive & category intelligence
Live competitor pricing, availability, search rank, and reviews — plus category-level context synthesised from public data. Know a competitor undercut you, or went out of stock, before your own velocity data shows it.
Price tracking · pincode-level availability · search rank · review sentiment
The agentic layer — from insight to action
A daily Morning Brief in plain language, a natural-language agent you can interrogate, and an execution layer that turns a decision into a drafted email and a logged entry in your decision tracker. This is the loop closing. Every action needs your approval; nothing fires on its own.
Morning Brief · natural-language Q&A · agent-drafted emails · decision tracker
Priced per brand.
Built for the whole team.
Three tiers - From a single-market operator to a multi-brand enterprise.
See full plans and what's in each on the pricing page. Most brands start on Command.
Operator
₹1,00,000/mo
For a focused brand getting its commercial truth into one model.
- ✓Up to 4 platforms
- ✓1,000 SKUs
- ✓All team members included
- ✓6-month data history
- ✓Daily Morning Brief
- ✓CM1 margin engine + repricing simulation
- ✓Email support
Command
₹3,00,000/mo
For a multi-channel brand that wants the full loop — intelligence and execution.
- ✓Everything in Operator, plus:
- ✓All 9 core platforms
- ✓5,000 SKUs
- ✓12-month data history
- ✓Competitive & category intelligence
- ✓Natural-language Q&A agent
- ✓Unlimited repricing simulations
- ✓Agentic email workflow + decision tracker
- ✓Priority support
Enterprise Brain
Custom
For multi-brand and multi-market groups with security, residency, and scale requirements.
- ✓Everything in Command, plus:
- ✓Unlimited platforms, SKUs, and history
- ✓Multi-brand / multi-market consolidation
- ✓SSO (SAML + OIDC) + SCIM provisioning
- ✓Dedicated BigQuery dataset
- ✓Data residency by region
- ✓SLA + dedicated customer success manager
Margin and pricing intelligence, in the open
Platform fee changes, availability patterns, and the mechanics of margin — analysed from real data.
Blinkit's 2026 commission changes: what moved, and what it does to your margin
Blinkit revised its seller commission tiers and added a fulfilment surcharge on ambient products. Here's the margin impact, read across a large SKU sample.
6 min read · 14 Apr 2026Pricing IntelligenceZepto dark-store stockouts follow a pattern. Here's how to read it.
Out-of-stock events cluster by geography and time of day. Spotting the pattern is the first step to fixing the lost sales behind it.
5 min read · 28 Mar 2026MarginFloor-price enforcement: catch a below-cost sale before the P&L does
Most brands find floor-price breaches in the monthly reconciliation — too late. Here's how to catch them the moment they happen.
7 min read · 10 Mar 2026Make your brand data-first.
Start this week.
Upload your first platform's reports and see your real margin in a day.